Senin, 03 Februari 2014

Microsoft's #Empowering Super Bowl 2014 ad simply nailed it!

For those of you outside the United States, yesterday America went into a sort of holiday binge of food, beer and Super Bowl. Part of what makes the Super Bowl a great sporting event is the adverts aired throughout the game - in fact, the ads are a part of the Super Bowl culture as much as the half time show. Just to give you an idea of how much the sport matters, a single 30-second advert during the Super Bowl can cost up to $400 million, or $133.3K per second.

I wanted to take the time to congratulate Microsoft for its spot during the Super Bowl which shows the way technology empowers the lives of the less fortunate among us. The commercial features former NFL player Steve Gleason, who now lives with ALS.